Welcome!
If you’re reading this, you’ve stumbled upon my little corner of the internet. Hi!
I figured this would be a great time to tell you what I’m all about, so consider this an informal introduction.
My name is Michelle, and I’m passionate about content creation and brand development, especially with startups and small businesses.
I’ve been working since 2015 with various organizations in communications roles helping them to make sure every piece of content they create reflects their brand.
I have experience in a variety of aspects of strategic content creation including:
brand and portrait photography to support websites and social media platforms;
graphic design for various web and print projects;
e-newsletter content and layouts on platforms such as MailChimp, Pardot, and HubSpot;
filming talking head interviews and supporting footage and editing promo videos for website or social platforms;
web design with WordPress and Squarespace; and
writing branded web content and social media posts.
I know that brand is not just a logo and colour palette. A company’s brand is everything from a logo, to a voice, to the way the customers feel when they interact with a business.
It’s my favourite thing to be able to help startups and small businesses find their voice and define their brand in a way that sets them up for success.
I’ve seen so many organizations focus so hard on trying to find customers that they don’t have time to think about whether or not the content they publish speaks to who they are. And I don’t blame them - it’s a huge job that can seem overwhelming. They hope their voice will solidify into something the more content they put out, but that’s not how it works.
Being able to build a defined brand from the start is crucial - having that look and voice and feeling from the beginning, defining who you are to your customers will help that audience grow.
People don’t love products or services. They like products. They love brands. And I love building them.
So, that’s me! Just a super motivated, easy-going, brand-building woman who loves being able to support the people who need it. I also love photography, travelling, live music, and my Nintendo Switch. Currently obsessed with Schitt’s Creek.
Feel free to introduce yourself, too! Shoot me an email at hello@mbozzettobrands.com and let me know how you found yourself on my website. I’d love to chat!
~Michelle