This year was one of my proudest in terms of professional achievements. I took some courses, attended some conferences, and then I applied all of that knowledge and skill to my in-house communications position.

Once I decided to start using AI and just play with it, just create, I’ve really started to learn how to write a good prompt, how to dream up a visual and have the AI execute it.

Earlier this month, I supported the Canadian Centre for Caregiving Excellence at their first Caregiving Summit.

It had been a few years since I was able to attend an RGD DesignThinkers conference for work. I had actually forgotten just how educational, inspiring, and genuinely fun this local graphic design conference could be.

It’s been a minute since I wrote on this blog, so I apologize for that. But there have definitely been some big changes on my end since I was last active in July 2021 (again, sorry).

A rebrand is a huge project - there’s no point rebranding your business for the sake of rebranding. So how do you know it’s time for you to consider switching up your brand’s design?

To all my entrepreneurs, my small business owners, my dreamers, my ambitious over-achievers: I know this is going to be hard to hear, but failure is inevitable.

It’s vital for your business to create a brand identity that makes sense for your brand’s mission and values. If you don’t create a strategic identity, your audience will decide who you are for you, and it may not align with your ideal brand at all.

All of these pieces of your Instagram bio will come together and create a cohesive vision of your business that will get your audience excited about who you are and what you offer.

With the right strategy and quality content, your email newsletter has the capacity to boost your business’s sales. So it’s crucial to make sure you’ve got quality content.

Everyone thinks they have to be on every platform, but that just leads to social media burnout. Honestly, it’s a waste of time. Just ask yourself - which platforms do your customers use regularly?

The colours you pick to represent your business give so many subliminal cues to your audience, it could actually be a huge factor in them choosing whether to shop with you without them even knowing!

It’s a hard voice to silence, but there are some methods I find helpful to overcoming imposter syndrome and working your way towards the success you deserve!

Accessibility is ensuring that anyone can consume a product or service, regardless of how they are approaching it. There are laws about accessibility specific to your location, but designers should try to keep their work accessible anyway - why create something that excludes people from enjoying it?

My name is Michelle, and I’m passionate about content creation and brand development, especially with startups and small businesses.