I developed this hypothetical bridal salon to showcase my brand design abilities through a personal project. It was so much fun to create this brand to highlight a (fictional) bridal salon that focuses on supporting brides who would prefer to throw tradition out the window and have a simple, personal wedding day.

I chose typography, imagery and colours that embodied elegance and approachability, rather than the fairytale wedding ideal. With regards to online brand, I wanted to focus on keeping the salon’s visuals quirky and welcoming to attract their target audience of brides-to-be who are looking for a more laid back wedding.

All photos used in this brand design are stock images from canva.com.