I worked with Kelly at Befriend Your Strengths through the Spring of 2022 to help her create her coaching business’s brand. Throughout our time collaborating on this project, I helped Kelly to create her brand identity from the ground up.

Kelly impressed her values of accessibility, using coaching to unlocking your potential and designing a life that reflects your individual strengths rather than trying to fit into the norm; so I used that to build a mood board that would ensure we were both on the same page before building out the rest of her brand assets.

Working with Kelly, I helped to plan out her Instagram posts and highlights by designing post templates that she could use to keep all future Befriend Your Strengths posts on brand, as well as designing highlight icons that would ensure the entire profile would have a cohesive feel.