I developed this hypothetical queer salon to showcase my logo and brand design abilities through a personal project. It was so much fun to create this brand to highlight a (fictional) company that focuses on making trans, nonbinary, and queer people of any background feel beautiful. I loved designing a logo and visual identity that reflected the brand.

I chose typography, imagery and colours that embodied bold uniqueness to emphasize the brand’s diversity and inclusion. With regards to online brand, I wanted to focus on keeping the brand’s visuals very funky and welcoming.