Is it time for a rebrand?

How do you know it’s time for a rebrand?

A rebrand is a huge project - there’s no point rebranding your business for the sake of rebranding. So how do you know it’s time for you to consider switching up your brand’s design?

If you can relate to any of the things listed below, it might be time for you to think about rebranding your business!

1. Your current visuals no longer represent your business.
   
   Your small business is constantly growing and changing. If your brand’s visuals don’t represent your mission or your values anymore, it might be time to think about how you can adjust those visuals.
   

2. Your design style looks outdated.
   
   If your logo, font choices, or website looks old and you’re falling behind in style, it might be time for an update. No one trusts a website that looks like it was made in the 90s, and no one will be impressed by a logo that looks like it was designed once and was never updated to grow with the company.
   

3. Your current visuals are better associated with another brand.
   
   You want your business’s visual brand to represent YOUR business. If you chose a colour or logo icon that worked in the beginning, but now every time other people see it, they think it’s tied to a better-known brand, it’s probably time to rework your visuals so they’re unique to your company.