Why your biz needs a strong brand identity

Brand identity is one thing no business can go without!

If you don’t create one strategically, your audience will create one for you. Your customers will determine who you are for you, and it may not align with your ideal brand AT ALL.

Your brand identity is your company’s persona. It’s how you act. Your customer service. How you interact with people online. It’s your look, your choice of words, your business’s entire personality!

Here are a few things to think about:

Your Look

Think about your logo design, brand colours, font choices, your web presence.

Is your brand retro? Contemporary? Plain? Bold?

Your Voice

Think about the language you use, in person and online, and its tone.

Is it professional? Funny? Approachable? Informative?

Your Feel

How does your business (online and offline) make your customers feel?

Comforted? Supported? Happy? Informed?

It’s vital for your business to create a brand identity that makes sense for your brand’s mission and values. A lot of strategy goes into building a strong brand identity. It’s worth spending the time and energy to build a strong brand identity so that customers feel that emotional brand connection and loyalty.

If you’re looking for someone to support your brand identity, shoot me an email and let’s discuss the future of your brand!